Thursday, 21 January 2010

In Defence of Complexity

I really enjoyed reading this article -

It's an issue I've been giving some serious thought lately. I feel like, at the moment I'm stuck in a bit of a rut, combining the creative fun dare I say it - DIY design, with the more academic discursive design, that you can actually debate about on an intellectual level.

My favourite bits were:

"...in almost all creative disciplines, there are gloriously crafted examples of works that are simple in concept even while being complex in execution. This notion leads us to draw a distinction between complexity and complication... where complexity is neither good nor bad (it depends on the situation and the goals), but where complication is generally not-so-good."

and

"INFORMED SIMPLICITY is an enlightened perspective on reality –– using the skills of finding the patterns within complexity, the designer then brings “order out of chaos” and creates something powerful, enduring and robust.

This more nuanced, complex approach –– written for designers of buildings –– is equally instructive for designers of brands. For FMCG marketers, and the package designers who counsel them, “Informed Simplicity” is something to consider. Or, as Albert Einstein famously noted: “Everything should be made as simple as possible, but not simpler.”"


I should get back to reading about design... like the Design Issues V Journal, which is collecting dust on my shelf. Not good Tanya, not good. :-P

/// Read the entire article here ///

{ Image from The Dieline.com }

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