Wednesday, 27 January 2010

The Society of Typographic Aficionados & Font Aid

The Society of Typographic Aficionados (SOTA) is an international not-for-profit organization dedicated to the promotion, study, and support of type, its history and development, its use in the world of print and digital imagery, its designers, and its admirers.

Font Aid IV: a Call to Action

On Tuesday, January 12, 2010, a catastrophic earthquake occurred approximately 16 miles (25km) west of Port-au-Prince, the capital of Haiti. The earthquake caused major damage to Port-au-Prince and the surrounding area. The International Red Cross estimates that three million people were affected by the quake, with as many as one million Haitians left homeless. Casualty estimates continue to climb. Due to the widespread devastation and damage, vital infrastructure necessary to respond to the disaster has been severely damaged or destroyed. A spokeswoman from the UN Office for the Coordination of Humanitarian Affairs called this the worst disaster the UN has ever confronted.

Font Aid IV: Coming Together, a Collaborative Typeface

The Society of Typographic Aficionados (SOTA) is announcing the launch of Font Aid IV, a project uniting the typographic and design communities in raising funds to expedite relief efforts in Haiti. Everyone is encouraged to help the cause by spreading the word to friends and colleagues.

Type designers, graphic designers and other artists from around the world are invited to contribute artwork to be included in a typeface created exclusively for the Font Aid IV effort. The theme of Font Aid IV is “Coming Together” which we will represented though a font consisting entirely of ampersands. Coming Together will be made available for sale through several type distributors, with all proceeds going to Doctors Without Borders. SOTA, a US-based non-profit, is acting as a non-partisan organizing body to help coordinate the effort and ensure all funds are distributed appropriately.

To participate: Submit a black and white "ampersand" icon for the benefit font. It should be a vector image file, not a bitmap. Keep it simple, not too crazy. Send it in EPS format to by 01/29/10.

{ Text and Image from SOTA }

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